________ is the level of service that customers believe they are likely to get during an impending transaction or exchange.
A) Adequate service
B) Desired service
C) Predicted service
D) Forecasted intensity
E) Personal service

Question

Quizplus · Accepted Answer

Predicted service is the level of service that customers expect to receive during an impending transaction or exchange. This can be based on past experience, the organization's reputation, and marketing communications.

________ Is the Level of Service That Customers Believe They