Telepizza S.A.is a Spanish pizza restaurant chain that offers children membership in its magic club.The magic club gives its members small prizes,usually simple magic tricks,with each order their parents place.Telepizza has 65 percent of the Spanish market as a result of using _____ marketing.
A) Transactional
B) Developmental
C) Proactive
D) Relationship
E) Acquisition

Question

Quizplus · Accepted Answer

Telepizza's marketing strategy involves building a relationship with its customers, specifically with children by offering them membership in their "magic club" and giving them small prizes with each order. This approach falls under relationship marketing, which focuses on building long-term relationships with customers rather than just making a quick sale. As evidenced by their 65 percent market share in Spain, this approach has been successful for Telepizza.