Last month,you introduced a new product to the market.Consumer demand has been overwhelming,and it appears that strong demand will exist over the long-term.Given this situation,management should consider the option to

Question

Quizplus · Accepted Answer

Given the overwhelming consumer demand and the indication of its existence in the long-term, the best option for management in this situation would be to expand the production and distribution of the new product. This would allow the company to meet the demand while also increasing its market share and profitability. Suspending or withdrawing the product would not make sense given its popularity, while contracting or abandoning it would miss out on the opportunity for growth and potential success.

Last Month,you Introduced a New Product to the Market