Measuring consumer satisfaction at the macro level
A)is actually easy-just add up all the marketing mixes.
B)is difficult because consumer satisfaction depends on the level of consumer aspiration.
C)must be done quantitatively.
D)uses MIS techniques.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

There are limits to interpreting any measure of consumer satisfaction when evaluating macro-marketing effectiveness,as satisfaction depends on and is relative to the level of aspiration or expectation.

Measuring Consumer Satisfaction at the Macro Level