Satisfaction with a firm's marketing efforts can be roughly measured by assessing
A)its profits.
B)the firm's impact on the macro-marketing system.
C)the size of its target markets.
D)its marketing mix.
E)None of these are good measurements.

Question

Quizplus · Accepted Answer

Because efficient marketing plans can increase profits,profits can be used as a rough measure of a firm's efficiency in satisfying customers.

Satisfaction with a Firm's Marketing Efforts Can Be Roughly Measured