A CVS drugstore that is trying to attract customers by advertising a special bargain price on a popular brand of cold remedy during the cold season is using:
A) leader pricing.
B) bait pricing.
C) prestige pricing.
D) odd-even pricing.
E) price lining.

Question

Quizplus · Accepted Answer

Leader pricing involves offering a low price on a popular product in order to attract customers to the store, with the hope that they will also purchase other items while they are there. The sale on the cold remedy is an example of leader pricing as the store is offering a low price on a popular item, hoping to draw in customers who may then purchase other items in the store.

A CVS Drugstore That Is Trying to Attract Customers by Advertising