A retail store advertises an SLR digital camera for $350.Once bargain hunters come to the store,salespeople point out the disadvantages of the low-priced camera and try to convince them to trade up to a better,and more expensive,unit.This is an example of the use of
A)price following.
B)bait pricing.
C)odd-even pricing.
D)low pricing.
E)everyday low pricing.

Question

Quizplus · Accepted Answer

Bait pricing is setting some very low prices to attract customers but then trying to sell more expensive models or brands once the customer is in the store.

A Retail Store Advertises an SLR Digital Camera for $350