A retailer who advertises a low price on an item-with no intent to sell that item-but only to attract customers to try to sell more expensive products is using:
A) full-line pricing.
B) leader pricing.
C) odd-even pricing.
D) psychological pricing.
E) bait pricing.

Question

Quizplus · Accepted Answer

The retailer is using bait pricing, which is a deceptive pricing strategy that lures customers in with an extremely low price on a product the retailer has no intention of selling, but instead to get the customer to buy more expensive items.

A Retailer Who Advertises a Low Price on an Item-With