Some retailers commonly use prices that end in certain numbers. They seem to assume that their customers see prices with these numbers as substantially lower. This is:
A) odd-even pricing.
B) demand-backward pricing.
C) leader pricing.
D) prestige pricing.
E) psychological pricing.

Question

Quizplus · Accepted Answer

Odd-even pricing is a strategy where prices are set at odd numbers (like $9.99) to make them appear lower than they actually are, which aligns with the description given.

Some Retailers Commonly Use Prices That End in Certain Numbers