Which of the following prices is most likely to be seen if a firm is using odd-even pricing?
A) $9.00
B) $2.03
C) $6.60
D) $99.95
E) $100.00

Question

Quizplus · Accepted Answer

Odd-even pricing strategy typically involves setting the price ending in an odd number (e.g. 99 cents) or an even number (e.g. 98 cents) to make the price seem less expensive and more attractive to the consumer. Option D has a price that ends in 95 cents, which is an example of odd-even pricing.

Which of the Following Prices Is Most Likely to Be