Setting a few price levels for a product line and then marking all items at these price levels is:
A) leader pricing.
B) price lining.
C) product-bundle pricing.
D) penetration pricing.
E) odd-even pricing.

Question

Quizplus · Accepted Answer

Price lining involves setting a few predetermined price levels for a product line and then pricing all items accordingly, without regard to their individual costs or demand. This strategy simplifies pricing decisions for both the seller and the buyer and can also create a perceived value hierarchy among the different products in the line.

Setting a Few Price Levels for a Product Line and Then