Alex's Knot Shop prices its ties at $5 intervals from $10 to $25 because most customers find these prices appealing and easier to compare. This is:
A) prestige pricing.
B) penetration pricing.
C) price lining.
D) odd-even pricing.
E) value in use pricing.

Question

Quizplus · Accepted Answer

This pricing strategy is called price lining, where the prices are grouped in a line or range for easier comparison and customer appeal.

Alex's Knot Shop Prices Its Ties at $5 Intervals from $10