Demand-backward pricing
A)starts with an acceptable final consumer price and works backward to what producers can charge.
B)ignores demand estimates.
C)is only sensible when the channel captain is a large retailer.
D)is an average-cost pricing approach.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Demand-backward pricing is setting an acceptable final consumer price and working backward to what a producer can charge.

Demand-Backward Pricing