In order to stand apart,the airline Fly High Air offers low airfares and heavy seasonal discounts.However,it charges its passengers for in-flight meals,water,and baggage service,while its competitors offer these services for free.Fly High Air is following a(n)________ pricing strategy.

Question

Quizplus · Accepted Answer

Fly High Air is using an unbundled pricing strategy.It successfully differentiates its offering from other airlines by unbundling the services most airlines offer.Fly High Air sells deeply discounted airfares,and then charges customers for water,in-flight meals,and baggage service-all extras fliers usually receive for "free" on other airlines.

In Order to Stand Apart,the Airline Fly High Air Offers