Pricing decisions affect both the number of sales a firm makes and how much money it earns.

Question

Quizplus · Accepted Answer

Price is one of the four major strategy decision variables that a marketing manager controls.Pricing decisions affect both the number of sales a firm makes and how much money it earns.Price is what a customer must give up to get the benefits offered by the rest of a firm's marketing mix,so it plays a direct role in shaping customer value.

Pricing Decisions Affect Both the Number of Sales a Firm