Meeting competition and nonprice competition are both status quo objectives.

Question

Quizplus · Accepted Answer

Both meeting competition and nonprice competition focus on maintaining and defending a company's current market position, which is a status quo objective. Meeting competition involves matching or beating the prices of competitors to prevent customers from switching to them, while nonprice competition involves offering benefits or incentives that differentiate a company's product or service from its competitors without reducing prices.

Meeting Competition and Nonprice Competition Are Both Status Quo Objectives