Nonprice competition, a status quo pricing objective, is never part of an aggressive overall marketing strategy.

Question

Quizplus · Accepted Answer

Nonprice competition can be part of an aggressive overall marketing strategy, where the focus is on differentiating the product or service based on quality, features, design, branding, and customer service rather than price. A status quo pricing objective aims to maintain the current price level and is not necessarily related to nonprice competition.

Nonprice Competition, a Status Quo Pricing Objective, Is Never Part