Value pricing involves developing a "bare bones" marketing mix and a cheap price.

Name: Value pricing involves developing a "bare bones" marketing mix and a cheap price.
Brand: Quizplus
Rating: 4.8 (35 reviews)

Question

Quizplus · Accepted Answer

Value pricing involves setting a price that represents a good value for the customer while still allowing the company to earn a profit. This may involve offering a mix of benefits and features that are important to the target market, which may result in a higher price point than a "bare bones" approach.

Value Pricing Involves Developing a "Bare Bones" Marketing Mix and a Cheap