Strategy planning for Price is concerned with
A)to whom and when discounts and allowances will be given.
B)how transportation costs will be handled.
C)how flexible prices will be.
D)at what level prices will be set over the product life cycle.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Pricing objectives drive decisions about key pricing policies: (1)how flexible prices will be, (2)the level of prices over the product life cycle, (3)to whom and when discounts and allowances will be given,and (4)how transportation costs will be handled.

Strategy Planning for Price Is Concerned with