_____ is what a customer must give up to get the benefits offered by the rest of a firm's marketing mix.
A) Promotion
B) Price
C) Product
D) Past
E) Profit

Name: _____ is what a customer must give up to get the benefits offered by the rest of a firm's marketing mix. A) Promotion B) Price C) Product D) Past E) Profit
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Question

Quizplus · Accepted Answer

Price is what a customer must give up (in terms of monetary value) in order to receive the benefits offered by a firm's marketing mix (product, promotion, place, etc.).

_____ Is What a Customer Must Give Up to Get