Why should pricing objectives be explicitly stated?
A)They have a direct effect on pricing policies and the methods used to set the price.
B)Explicitly stating these objectives provides direction for company-level objectives.
C)Explicitly stating objectives provides legal protection for the firm.
D)Most state laws require explicitly stating legal objectives.
E)Firms should always choose profit-oriented pricing objectives.

Question

Quizplus · Accepted Answer

Pricing objectives should be explicitly stated because they have a direct effect on pricing policies as well as the methods used to set prices.

Why Should Pricing Objectives Be Explicitly Stated