Pricing objectives should flow from, and fit in with,
A) shareholder expectations and market practices.
B) regulatory policies.
C) industry standards.
D) company-level and marketing objectives.
E) market price leader actions.

Question

Quizplus · Accepted Answer

Pricing objectives should be in line with the company-level and marketing objectives, as they guide the overall strategy of the company. Pricing should be used to achieve specific goals, such as maximizing profits or market share, and these goals should align with the overall objectives of the company. Regulatory policies, industry standards, and market price leader actions may influence pricing decisions, but they should not be the sole determining factor in setting pricing objectives. Shareholder expectations and market practices are important for financial performance, but they should also be considered in the context of overall company objectives.

Pricing Objectives Should Flow From, and Fit in With