Pricing objectives should be explicitly stated because:
A) they have a direct effect on pricing policies as well as price setting methods.
B) they are signals given to competing firms.
C) they form the basis of shareholder expectations about a firm's prospects.
D) it is required by law.
E) they are signals given to consumers.

Question

Quizplus · Accepted Answer

Pricing objectives should be explicitly stated because they have a direct effect on pricing policies as well as price setting methods. This helps ensure consistency and transparency in the pricing strategies and helps the company align its pricing with its overall business objectives. Additionally, it helps management track progress towards achieving these objectives and make necessary adjustments to pricing policies as needed.

Pricing Objectives Should Be Explicitly Stated Because