A firm that is very concerned about increases in market share should adopt a ______________ pricing objective.
A) profit-oriented
B) sales-oriented
C) nonprice competition
D) status quo
E) target return

Question

Quizplus · Accepted Answer

A sales-oriented pricing objective is focused on increasing sales volume and market share. This strategy often involves implementing lower prices or promotional pricing to attract more customers and increase market share. Other pricing objectives, such as profit-oriented or target return, prioritize financial performance over market share growth. Nonprice competition focuses on differentiation and unique features, while a status quo objective maintains existing prices and market share. Therefore, a sales-oriented objective is the best fit for a firm that is very concerned about increasing market share.

A Firm That Is Very Concerned About Increases in Market