Which of the following observations is true?
A) Market share objectives and straight sales growth objectives have similar limitations.
B) A larger market share, gained at whatever price, leads to sustainable competitive advantage.
C) Market share objectives are not popular among modern managers.
D) Sales growth essentially means bigger profits.
E) A sales-oriented objective does not refer to profit.

Question

Quizplus · Accepted Answer

Both market share objectives and straight sales growth objectives have limitations. Market share objectives may lead to sacrificing profits for short-term gain, while straight sales growth objectives may not account for market competition and changing consumer preferences.

Which of the Following Observations Is True