"Don't-rock-the-boat" thinking is most common when
A) a product is in the introduction stage.
B) the total market is not growing.
C) there is threat of intense competition.
D) a firm moves into international markets for the first time.
E) a product is in the growth stage.

Question

Quizplus · Accepted Answer

"Don't-rock-the-boat" thinking is most common when the total market is not growing since companies are more concerned about maintaining their market share rather than taking risks and trying to grow. In a stagnant market, companies may believe that any change could disrupt their existing position and cause them to lose customers. Therefore, they prefer to maintain the status quo and avoid any significant changes.

"Don't-Rock-The-Boat" Thinking Is Most Common When