Faced with many "me-too" competitors, Sonic Burgers, Inc. has set its price level to "meet competition"-while emphasizing nonprice competition. Sonic Burgers' pricing objective seems to be a ______________ objective.
A) status quo
B) sales-oriented
C) profit-oriented
D) satisfactory profits
E) maintaining market share

Question

Quizplus · Accepted Answer

Sonic Burgers is maintaining their current price level to meet the competition without aggressively pursuing sales or profit-oriented objectives. This aligns with the status quo pricing objective, which aims to maintain current prices and market share.

Faced with Many "Me-Too" Competitors, Sonic Burgers, Inc