Introductory price dealing:
A) would not be used if other competitors already had competing products on the market at a price consumers found acceptable.
B) is often viewed by competitors as a "stay out" price.
C) usually sets off price wars.
D) is different from penetration pricing.
E) can apply only to final consumers, not channel members.

Question

Quizplus · Accepted Answer

Introductory pricing and penetration pricing are often used interchangeably, but they are technically different. Penetration pricing is the practice of setting a low price to gain market share, while introductory pricing refers to the initial price of a new product on the market, which could be high or low depending on the marketing strategy. Therefore, choice D is correct.

Introductory Price Dealing