Unilever is introducing a new brand of car-window cleaner in market maturity.To speed its entry into the market-without encouraging price competition-Unilever should use
A)a flexible-price policy.
B)a one-price policy.
C)a penetration pricing policy.
D)introductory price dealing.
E)a skimming price policy.

Question

Quizplus · Accepted Answer

Introductory price dealings are temporary price cuts to speed new products into a market and get customers to try them.

Unilever Is Introducing a New Brand of Car-Window Cleaner in Market