_____ means setting a fair price level for a marketing mix that really gives the target market superior customer value.
A) Uniform pricing
B) Target pricing
C) Consumer surplus
D) Value pricing
E) Status quo pricing

Question

Quizplus · Accepted Answer

Value pricing means setting a fair price level for a marketing mix that really gives the target market superior customer value. This pricing strategy focuses on the benefits and value that the product or service can provide to the customers, rather than solely on the cost of producing and delivering it. By offering a superior customer value, the company can differentiate itself from competitors and build strong customer loyalty.

_____ Means Setting a Fair Price Level for a Marketing