Earned media refers to promotional messages not directly generated by the company or brand,but rather by third parties such as journalists or customers.
Correct Answer:
Verified
Q13: A recent study of Internet consumers from
Q14: A recent study of Internet consumers from
Q15: Publicity refers to any unpaid form of
Q16: When a brand generates messages and communicates
Q17: As the influential message sources of earned
Q19: According to Jonah Berger's STEPPS to increase
Q20: Owned media can be maintained at relatively
Q21: Any valued service provided by a brand
Q22: A brand community is a group of
Q23: Branded services are usually free or low
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