Which of the following is true about paid media?
A)The promotional messages are not directly generated by the company or brand.
B)The organization doing the advertising is the source of the message.
C)Paid media can be positive or negative.
D)The brand communicates the promotional messages through a message channel it directly controls.
E)Third parties such as journalists or customers generate the promotional messages.

Question

Quizplus · Accepted Answer

Paid media refers to messages generated by a brand (or company or nonprofit organization)and communicated through a message channel that the brand pays to access.The source of the message is the organization doing the advertising.

Which of the Following Is True About Paid Media