Which statement about the role of white papers in business solutions is true?
A)They help a customer solve a problem without promoting a particular company's products.
B)They are regularly updated websites,written in an informal and conversational style.
C)They have the promotional objectives of brand positioning.
D)They directly address a customer's needs by minimizing click-away.
E)They are very effective in building customers' trust when a subjective tone is used.

Question

Quizplus · Accepted Answer

E-books and white papers are most successful when,in addition to describing a problem,they help the customer solve the problem without promoting a particular company's products.An objective tone helps the provider build trust and credibility with potential customers.

Which Statement About the Role of White Papers in Business