At the company's annual day of service,500 employees fanned out throughout the town to pick up garbage.The press was invited and stories appeared in the local newspaper and on the 6:00 news.This is an example of

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Some companies earn editorial coverage with their goods and services or good works featured in articles,stories,and reviews in magazines,newspapers or on television.This kind of coverage doesn't usually happen by luck or accident-a good public relations effort often lays the groundwork for companies to get positive attention in the press.

At the Company's Annual Day of Service,500 Employees Fanned Out