Ray Corp.,a leading medical equipment manufacturer and seller for the past two decades,introduces cost-effective nebulizers to the market.The firm provides free demonstrations of the nebulizers for its customers at its outlets.What is the likely advantage it can gain from word-of-mouth publicity?

Question

Quizplus · Accepted Answer

Recommendations from strangers often have a stronger influence on buying decisions than advertising.Research has also found that customers acquired from word-of-mouth promotion are more loyal and have greater lifetime value than customers acquired by other means.

Ray Corp,A Leading Medical Equipment Manufacturer and Seller for the Past