Brandon,after using a newly-introduced shaving lotion,expresses his dissatisfaction with the product on his Facebook page.This gets attention from his friends,who now do not want to try the product.What is Brandon's role in this scenario?
A)opinion leader
B)blogger
C)intermediary
D)market researcher
E)product tester

Question

Quizplus · Accepted Answer

Opinion leaders like to share their views; they also get attention from other customers who respect their views.If early groups reject a product,it may never get off the ground.

Brandon,after Using a Newly-Introduced Shaving Lotion,expresses His Dissatisfaction with the Product