Which of the following best describes the use of an "influencer" in a social media campaign?
A)American Eagle recruits YouTube personalities that are popular among teens to wear and endorse their clothing.
B)Breyer's ice cream has a contest so that customers can vote on a what their newest ice cream flavor should be.
C)Macy's offers special discounts to customers who "Like" them on Facebook.
D)Bath & Body Works provides online discount codes to customers that share their promotions on social media.
E)The World Wildlife Federation hires a famous Hollywood celebrity to be its spokesperson for its newest advertising campaign.

Question

Quizplus · Accepted Answer

Influencers are opinion leaders who can pass along a brand's message via their own social media channels.Some influencers have very large followings,and brands sometimes seek (and usually pay for)a social media endorsement and access to their followers.

Which of the Following Best Describes the Use of an "Influencer