While shopping on Zappos,a customer placed a few pairs of shoes in an online shopping cart but then logged out without purchasing anything.The next day,the customer received an email that there were items left in the online shopping cart and offering free shipping for purchases over $50.This illustrates
A)marketing automation software.
B)a website's bounce rate.
C)many-to-many communication.
D)a referral program.
E)pass-along.

Question

Quizplus · Accepted Answer

Marketing automation software can detect that a customer has left items in an online cart and send them an e-mail to remind them of the purchase.Sometimes the e-mail may even include an offer for free shipping or a discount.

While Shopping on Zappos,a Customer Placed a Few Pairs of Shoes