To guarantee good media selection, the advertiser must specify its target market and then choose media that will reach these target customers.
Correct Answer:
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Q45: Pop-up ads are small rectangular boxes that
Q46: Many Internet users in the U.S. spend
Q47: A chemical company might use institutional ads
Q48: An insurance company might use institutional ads
Q49: One advantage of the major mass media
Q51: Most Internet ads seek a delayed response.
Q52: The effectiveness of an advertising medium depends
Q53: In general, advertising media are becoming more
Q54: Search ads already know what customers are
Q55: Even with specialized media, consumers may selectively
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