Mobile devices track customers' whereabouts through GPS,and the segmenting dimension of physical location at a specific time can be added to target marketing.

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Because mobile devices track customers' whereabouts (through GPS),the segmenting dimension of physical location at a specific time can be added to target marketing.Many businesses-bars,restaurants,and retail stores-find it useful to target customers based on this dimension.

Mobile Devices Track Customers' Whereabouts Through GPS,and the Segmenting Dimension