To evaluate the effectiveness of advertising, it's better to rely on the judgment of the creative people in ad agencies than to rely on the results of advertising research.

Question

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While the perspective of creative people in ad agencies is certainly valuable, it's important to also consider the results of advertising research and consumer feedback in order to fully evaluate the effectiveness of advertising. The effectiveness of advertising cannot be solely judged based on the opinions of creative people.

To Evaluate the Effectiveness of Advertising, It's Better to Rely