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Advertising Expenditures by U.S. Corporations

Question 140

Multiple Choice

Advertising expenditures by U.S. corporations:


A) average only about 2.5 percent of sales.
B) must be approved by an advertising agency that is registered with the Federal Trade Commission.
C) are higher for newspaper advertising than television advertising.
D) are lower than in other countries.
E) are highest for business product companies (as a percent of sales) .

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