A producer of country music CDs pays a share of local retailers' costs to get them promote its new releases.This is an example of ________ advertising.

Question

Quizplus · Accepted Answer

A producer of country music CDs sharing the costs of promotion with local retailers is an example of cooperative advertising.Cooperative advertising involves producers sharing in the cost of ads with wholesalers or retailers.

A Producer of Country Music CDs Pays a Share of Local