Sears advertises its "DieHard" auto batteries as "even better than your original battery." The ads tell possible customers to get a DieHard at their Sears auto center the next time they need one. This is an example of
A) institutional advertising.
B) the indirect type of competitive advertising.
C) the direct type of competitive advertising.
D) comparative advertising.
E) reminder advertising.
Correct Answer:
Verified
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A) develop selective demand
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A) aims for immediate buying
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