In its ads,Clorox touts the effectiveness of its Disinfecting Wipes by claiming that they disinfect better than those made by Windex,a competing brand.This is an example of
A) reminder advertising.
B) comparative advertising.
C) selective advertising.
D) institutional advertising.
E) primary advertising.
Correct Answer:
Verified
Q177: When a producer has won brand preference
Q178: One major difference between reminder advertising and
Q179: Indirect competitive advertising seeks
A)to develop primary demand.
B)immediate
Q181: All of the following are true of
Q183: Ad spending for television in the U.S.in
Q184: The largest share of total advertising expenditures
Q185: Ad spending for radio in the U.S.in
Q187: Sears advertises its "DieHard" auto batteries as
Q199: A supermarket manager should use _ advertising
Q219: Institutional advertising:
A) tries to stimulate primary demand
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