Reminder advertising aims to keep the specific product's name before the potential customers, rather than developing primary demand, making brand comparisons, or developing selective demand. It is used to remind customers of the product's existence and encourage repeat purchases or prompt them to take action.

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Reminder Advertising

Question 207

Multiple Choice

Reminder advertising

A) tries to develop primary demand for a product category rather than demand for a specific brand.
B) tries to keep the product's name before the public.
C) means making specific brand comparisons using actual product names.
D) tries to develop selective demand for a specific brand.
E) informs potential customers about the new product and helps turn them into adopters.

Correct Answer: