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When an Advertiser Pays a Fixed Amount (E

Question 213

Multiple Choice

When an advertiser pays a fixed amount (e.g.70 cents) each time a web surfer clicks on the advertiser's ad and links to the advertiser's website,the process is called


A) copy thrust.
B) pay-per-view.
C) pioneering advertising.
D) pay-per-click.
E) advertising allowance.

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