Which of the following refers to the number of people who click on an ad divided by the number of people to whom the ad is presented?
A) click-through rate
B) pay-per-click rate
C) retargeting
D) copy thrust
E) advertising allowance
Correct Answer:
Verified
Q217: The advertising medium of _ reaches local
Q218: Which of the following advertising media has
Q219: When an online ad is delivered to
Q220: When an advertiser pays a fixed amount
Q221: The form of digital advertising that can
Q223: Which of the following refers to programmatic
Q225: Smartphones embedded with GPS (Global Positioning System)can
Q226: Which of the following is used by
Q227: If a company wants to increase its
Q251: When a previous visitor to Amazon.com returns
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents