What is the role of GPS (Global Positioning System) in mobile advertising?
A) It delivers ads to consumers based on the conversations and behaviors they exhibit on social media.
B) It helps to add the segmenting dimension of physical location at a specific time to target marketing.
C) It shows whether a web surfer has been to a company's website before and made a purchase on the last visit.
D) It acts as a tool to measure the effectiveness of an ad based on an estimate of how many people receive the ad on their phones.
E) It delivers buying information to business consumers based on ethnographic positioning.
Correct Answer:
Verified
Q225: Smartphones embedded with GPS (Global Positioning System)can
Q226: Which of the following is used by
Q227: If a company wants to increase its
Q228: Which of the following is true of
Q230: David Oreck advertises Oreck vacuum cleaners via
Q231: Which of the following is true of
Q232: Although there is still much to be
Q233: What is the first job of an
Q234: What do the letters of the AIDA
Q251: When a previous visitor to Amazon.com returns
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents