Which of the following is true of the AIDA model of message planning?
A) Obtaining action is the first step in the process of message planning.
B) Focusing on a unique selling proposition that aims an unsatisfied need is a way to arouse desire.
C) Convincing customers that the product can meet their needs is a way to hold interest.
D) Arousing desire is the final step in the process.
E) Holding interest is the easiest step in message planning.
Correct Answer:
Verified
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